Mentoring for free

MLM tips

Yesterday mentoring for free call was about “the power of the list”.
Richard Dennis and Dave cones discussed many interesting topics:

1-Marketing to hungry prospects not to the general public:
If your upline ask you to build your business by calling your warm market, he has no idea about marketing. Your friends and family are not your target market.

2-You can target the market online by using Google adwords:
Google adwords being the advertisements called sponsored links on the right side of Google searches. Richard recommended obviously Perry marshal book to learn how to get effective Google adwords campaigns. Perry is known to be the ‘guru’ in this field.
This e-book talks about getting the most of your hard earned money by increasing conversion and split testing. Split testing consists of showing multiple ads for the same link and tracks it to see which increase the conversion rate.

3-Testing is the key for any marketing campaign (offline or online)
In any marketing campaign, testing and tracking is essential.
Tracking online is crucial, it allows you to find the ads that making you money or bringing leads and the one that cost you money and therefore you dump those ads.

4-Ezine for targeting your advertisements:
Richard recommended searching ezines that accepts advertising.
If you are selling nutritional products, you search for ezine about alternative health and natural health and you run ads in it. Obviously, you track your add.

Richard recommended testing in a small scale before testing on a high scale.

Richard and Dave also discussed offline marketing with post cards.
They also discussed sales letters which applies for selling online. I do believe the same concept apply for lead capture pages, you test different headlines and small different changes and follow the conversion rate.

I hope I gave you some tips today from the mentoring for free call.
I hope you can make it for next week.

If you are a newbie and some of these concepts seem like chinese, please do not hesitate to comment on my blog and I will explain them.

Dr. khoury
The MLM doctor
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