Network marketing business the right way
How to market your network marketing business the right way so that you make money instead of losing money.
1) Remember it is ‘network’ marketing. This means it starts with networking. You may start with your friends and family, if you have some left:) You can prospect through them and you can get referrals and some sales. If you have a great product that people want, it should not be difficult to get referrals. Getting referrals is often called prospecting through.
Prospecting through is simply asking your friends if they know someone who is interested in your product and then give them a killer brochure. It is rejection-free and effective.
Then there is the doorway theory: The doorway theory implies that every person is the door for hundreds of people.
Which one is better?
You can ask them to buy and possible get rejected or prospect through and get access to their friends and family. Your friends like you and want to help you.
Another trick that Dave Cones shared with us last Saturday: Ask for their opinion. Ask your warm market: What do they think about your (killer) brochure? Tell them you are doing marketing research. This approach is rejection-free
– Every one likes giving their opinion.
Then, after you get some happy customers on your great products, you ask for referrals. Hopefully with your great products, those referrals become customers and a great source of referrals for you…
If you find that no one will buy your products then find a real mlm business.
If you have been in many network marketing companies before and you find that your friends and family are scared of you and they run to hide as soon as they see you, then you just have to change your approach by asking their help for referrals for the products. Do not mention your opportunity or the business aspect.
There are lots of low cost lead generation techniques offline and online. Please refer to the category of lead generation in the post archives http://networkmarketingsuccesstips.com/archives/
2) After you start making some money, you can use this money (not your own money) to start advertising your products or your service. You may want to test post card marketing, test internet marketing through ezine advertisements, test Google adwords, and even host your own website . . .
Initially, the money that you make is not your money to spent at will. Instead it is the food for your baby (your business)! Teach your team this principle.
3) When you start earning significant amount of money, keep some in your savings account and you may want to invest in real estate, in bonds . . .
Some network marketers are making lots of money. The next day their company disappears from the face of the earth or their company decides to terminate them or their company decides to cancel the compensation plan! If these guys are buying fancy cars and big houses, then the next day they get no checks. They are suddenly in debt.
But if these guys use their money wisely, they will survive and may not even get affected.
I hope you liked today wisdom. I appreciate comments, and what would you like to read about next?
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March 15, 2006 on 3:02 am | In Network Marketing tips |No Comments yet »
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