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Network marketing mistakes that you should avoid

I would like to talk about network marketing mistakes today.

I recently received a question: How to stop losing money in network marketing?

I will talk about the wrong ways of marketing that waste money then afterwards I will discuss how to make your marketing work so it makes you money.

Most people join network marketing companies to make money and to get rich.

The fact is: Many people lose money!

How do they lose money?

• They may have listened to their upline!

Let me explain, initially, two years ago when Bill started in network marketing, he was working with a company where no one had any clue about marketing. All that they taught him was to make a list of his friends and family! He did that and asked his upline what to do next. They told him to start mailing packages about the company! He did not like their idea, but he was supposed to be teachable and he decided to listen… Bill mailed about $800 worth of these packages and never heard from a single soul!

This does not mean direct mailing is a bad idea. However mailings with a horrible letter for non-targeted list is just plain dumb-stupid. Never listen to your upline if you experience horrible results!

Direct mail requires a letter with great copywriting skills to a targeted mailing list. It costs money for testing the list and you have to be prepared for money loss.

Lesson #1: Do not use direct mail initially in your campaign.

I will discuss in the future how to undergo successful mailing campaign without losing your money.

• They may not have listened to their upline!

Placing advertisements in the newspapers is just not smart to say the least. No one ever reads classifieds advertisements for business opportunities. The advertisements are very expensive and your ad can get lost between the hundreds of other ads. At one time Bill placed an advertisement for $275 and it got him absolutely no response: zero leads. In this case, his uplines told him no one reads those ads but Bill decided not to listen: Bill’s mistake.

If your upline tells you to start placing advertisement in the newspaper, then you have to study his personality and his intentions (He is just gambling with your money)

Lesson #2: Never use expensive advertisement in the newspapers.

• Some companies obligate their distributors to keep buying products: more than the needed personal consumption to stay active in the company which leads to accumulating lots of unused inventory.

Lesson#3: Quit this company. Luckily, most companies do not follow this model anymore.

• The biggest mistake is repeating the same marketing technique and expect different results.

I will discuss tomorrow the right way of doing network marketing to make money.
Stay tuned

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