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Press release: How to use in network marketing

Last saturday in the mentoring for free, we discussed using Press releases for lead generation.

You can send a press release offline and online.

Offline press releases are different from online press releases.

1) You can write effective offline Press release mostly in small towns.

Your purpose in offline ones is to get a call from a reporter and you get interviewed.
This allows you to get free publicity to yourself and your business.

How to write an offline press release?

You have to write a good headline that attracts the intrest and the curiosity of the newspaper reporters, make a compelling story and hopefully you get a phone call from them. In the most case scenario, they will throw your press release in the garbage, lol. You know what you should do then, right? Write another one!

Just check this website for more details on how to write a press release that get read

If you know the reporter in a small town, just give him a call and invite him to a nice dinner

Press releases will allow you to get more credibility than those expensive advertising that most people ignore.

What do you talk about?
About your company success
Your products
Your business birthday
Activities in town you are sponsoring
Charitable events you are sponsoring

Just use your imagination.

Now, in the mentoring for free. Richard and Dave recommended to use Controversial issues.
They recommend that you check the news, and spot a way to use the current news to create a controversy!

Creating controversies is very effective in writing articles, discussion groups, blogs, etc…

2)Online press releases are different. You do not expect reporters to call you in most case scenarios. You hope that search engines will pick it up and you get free traffic and leads this way.

In order to write an effective press release, you need to have your title compelling but also full of keywords! For example, my press release headline had mlm network marketing tips and it is present in the search engines on page 3 and I get traffic from it. It did not cost me anything.

You may use multiple free or paid services for press release distribution.

Some of the most commonly used ones are:

www.prweb.com
www.openpr.com

Actually, on prweb they teach you how to write an effective press release: check their tips.

Basically, you have to answer the questions: Who, when, what, where !

Do you want a real secret?

If you just do not know how to write, just HIRE somoene, lol. You can go to www.elance.com
and place your project for bidding and you will find lots of people to write it for you. (Do not pay more than $80 for it)

Ok, do you want another secret: No one knows better than you about your story, just write it down and pay$5 for someone to edit and proof it for you, lol.

I am drunk today, I am revealing too many secrets!

Ok, one more secret: Just find a good press release and change the topic to your own topic and keep their style and templates!

Most people think writing articles and press releases a difficut taks to do. I tell you just do it, you will get better with time!

While writing this post, I got a cool idea for a press release. I am getting to work.

Stay posted for more mlm secrets

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Articles as mlm lead generation tool

Yesterday in the mentoring for free, Richard and Dave had a nice presentation.

They discussed many ideas and topics.
They discussed writing articles and press releases for getting traffic to your website.

Articles can be cheap or free tool for marketing yourself.

What do you write about?

Your company, your products, etc.

Many people feel like fainting when they hear about writing articles, you hear all types of excuses: I am not a writer, my grammar sucks…

Hey, I said the same initially.

English was not my favorite subject and for my first few articles, I had someone else proof read them. That’s right I just pay $6/article for someone to proof read them for me

Let me give you some quick tips about writing articles that you can use for your business immediately, let me show you how easy it is:

Let’s suppose you are selling an aloe Vera product.

You go to www.overture.inventory.com

This tool is free and allows you to have an idea how many people per month searching in yahoo about any related word.

I did a search for aloe Vera related words; this is the list that I got:

5109 aloe vera juice

There are about 5.ooo people/month looking for information on aloe vera juice in yahoo alone!

Do you think you can write an article about aloe vera juice?

Of course you can. You are selling aloe vera, you better know about it.

What if you do not feel you know enough about aloe vera, what do you do?

Big deal. Go to your public library, find a book about aloe vera ( I live in the US, the public libraries in the US offers free books renting, I am not sure about other countries) or just search the internet for aloe vera juice benefits and write an article.

Your article should be error free or it will not be accepted, if you need some help, you can talk to your children English teacher and she will gladly proof read it for you.

If you have dozens of articles, you probably can give her a small gift
You can actually prospect her indirectly

You wrote the article, what’s next?

You submit it to what is called: article directories or ezine publishers.

Some major article directories are:

www.goarticles.com
www.ezinearticles.com
www.amazines.com

At the end of your article, you add what is called: “resource box” where you can sell yourself or your product, and put a link to your website, lead capture page, etc.

I will talk tomorrow about what they discussed in the mentoring for free about Press releases and how you can use them for your business.

Monica RN
The MLM Nurse
Is your MLM sick? Contact the MLM nurse
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What is a blog and how to use it in network marketing

Blogs as lead generation tool in network marketing.

A “blog” or web blog is a website that is updated regularly like a diary; this website for example is a blog.

How you can use a blog for your business?

It is a website and if it is built around certain topic you will be able to get free traffic from the search engines and generate leads or sales for your products or business.

For example, let’s suppose your company is a nutritional company and one of your products help diabetes. You will start a blog about diabetes and you start adding a post about diabetes every day or every other day, about diabetes issues and therapy…Soon or later people will find you through the search engines. You may add a small banner add or add link to your company products. Also people will start asking you questions and looking for your advice.

Blog requires commitment and if you do not think you are able to keep posting and researching news about diabetes don’t do it. You may have a blog with your team and everyone commits to a weekly post.

It is very easy to have a blog and if you are on a budget you can have one for free.

There are many places that offer you the option to have a blog completely free such as www.blogger.com

www.blogger.com was very popular but because they allowed unlimited numbers for free, many people abused the system and start spamming.

www.blogger.com is owned by google. One day google got angry and started deleting randomly blogs and many innocent bloggers lost their blogs.

When your blog is free, you have no control over it and you do not own it.

You can also host your blog similar to my blog, you can have a decent hosting that costs only 7-8$/month, and in some cases if the host allows you to have sub domains or multiple domains, you can actually share the price with other team members.

So, what do you do after having a blog?

1-Post daily if possible
2-Make your blog focused on a theme or a topic (such as in my case mlm and network marketing, you can focus on your products: immune system, diabetes, etc.)
3-Sign up to your own RSS feeds
4-Submit your blog to blog directories
5-exchange links with other blogs

This is a really quick introduction; there are plenty of books about the topic that give more details. I bought two books to get more understanding. There are lots to talk about.

If you want more details, I found this website with plenty of details you may want to check it out

If it seems I am out of space and you need more explanation, just ask me.

Just go and open a free blogger, it takes 2 minutes so you get an idea what it is about and recongnize blogs when you find them in the search engines.

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