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Press release: How to use in network marketing

Last saturday in the mentoring for free, we discussed using Press releases for lead generation.

You can send a press release offline and online.

Offline press releases are different from online press releases.

1) You can write effective offline Press release mostly in small towns.

Your purpose in offline ones is to get a call from a reporter and you get interviewed.
This allows you to get free publicity to yourself and your business.

How to write an offline press release?

You have to write a good headline that attracts the intrest and the curiosity of the newspaper reporters, make a compelling story and hopefully you get a phone call from them. In the most case scenario, they will throw your press release in the garbage, lol. You know what you should do then, right? Write another one!

Just check this website for more details on how to write a press release that get read

If you know the reporter in a small town, just give him a call and invite him to a nice dinner

Press releases will allow you to get more credibility than those expensive advertising that most people ignore.

What do you talk about?
About your company success
Your products
Your business birthday
Activities in town you are sponsoring
Charitable events you are sponsoring

Just use your imagination.

Now, in the mentoring for free. Richard and Dave recommended to use Controversial issues.
They recommend that you check the news, and spot a way to use the current news to create a controversy!

Creating controversies is very effective in writing articles, discussion groups, blogs, etc…

2)Online press releases are different. You do not expect reporters to call you in most case scenarios. You hope that search engines will pick it up and you get free traffic and leads this way.

In order to write an effective press release, you need to have your title compelling but also full of keywords! For example, my press release headline had mlm network marketing tips and it is present in the search engines on page 3 and I get traffic from it. It did not cost me anything.

You may use multiple free or paid services for press release distribution.

Some of the most commonly used ones are:

www.prweb.com
www.openpr.com

Actually, on prweb they teach you how to write an effective press release: check their tips.

Basically, you have to answer the questions: Who, when, what, where !

Do you want a real secret?

If you just do not know how to write, just HIRE somoene, lol. You can go to www.elance.com
and place your project for bidding and you will find lots of people to write it for you. (Do not pay more than $80 for it)

Ok, do you want another secret: No one knows better than you about your story, just write it down and pay$5 for someone to edit and proof it for you, lol.

I am drunk today, I am revealing too many secrets!

Ok, one more secret: Just find a good press release and change the topic to your own topic and keep their style and templates!

Most people think writing articles and press releases a difficut taks to do. I tell you just do it, you will get better with time!

While writing this post, I got a cool idea for a press release. I am getting to work.

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Network Marketing: Is It a Home-Based Business?

Network Marketing: Is It a Home-Based Business?
By Nabil Tannous Khoury

Before the Internet era, network marketing used to be the only “home-based business” and the only way to earn some additional income along with working a regular job and working overtime.

The marketing techniques typically taught in the industry consisted of introducing the products to family and friends–the classic way was to invite friends, family, and any acquaintances to hotel meetings, where they heard a presentation about the products and/or the business. After exhausting what was called your “warm market,” you then had to go to your chamber of commerce, your church, networking clubs, malls, and other public places in order to meet new people to whom you could present the business and the products.

Unfortunately, many network marketing companies are still using these lead generation techniques in the present day. Some recommend using what are called “drop cards” and flyers. The network marketer’s daily method of operation consists of leaving these flyers and drop cards in as many public places as possible, from restaurants to phone booths, in grocery shops and around ATM machines.

Rather than working from home, these techniques leave network marketers on the road most of the time, and network marketing, in this case, is not really what one would call a home-based business.

Currently, the Internet allows lead generation via Internet marketing. Internet marketing lead generation may be completely free or low cost. Leads generated through the internet are highly targeted.

Flyers and drop cards are replaced by simple signature lines in emails, discussion groups and forums. Visits to grocery shops are replaced by visits to forums. Expensive non targeted newspapers advertisements are replaced by cheaper highly targeted newsletter and pay per click advertising.

The current technology of phone bridges allows marketers to conduct presentations that connect prospects from all over the country, or even from all over the world. Expensive time consuming hotel meetings are replaced by a joining a phone conference call from the comfort of your home.

Network marketing is truly becoming a home-based business.

If your purpose in looking for a home-based business is to have the chance to spend some quality time with your family, and if you are planning to work part-time in the business, when evaluating a company, you may want to check about their marketing plan. Before checking compensation plans, products, or policies and procedures, it is recommended that you check the quality of the company’s training program; this should be done before joining, not afterwards. You will have to make sure that the network marketing company you are considering will teach you real marketing techniques and internet marketing for lead generation.

Nabil Tannous Khoury, MD is a medical doctor and an entrepreneur. He likes helping people with their health and wealth.
Visit his website to learn how to pick your residual income business opportunity

http://www.residualincomebusinessopportunity.net/

Mentoring for free

Yesterday mentoring for free call was about “the power of the list”.
Richard Dennis and Dave cones discussed many interesting topics:

1-Marketing to hungry prospects not to the general public:
If your upline ask you to build your business by calling your warm market, he has no idea about marketing. Your friends and family are not your target market.

2-You can target the market online by using Google adwords:
Google adwords being the advertisements called sponsored links on the right side of Google searches. Richard recommended obviously Perry marshal book to learn how to get effective Google adwords campaigns. Perry is known to be the ‘guru’ in this field.
This e-book talks about getting the most of your hard earned money by increasing conversion and split testing. Split testing consists of showing multiple ads for the same link and tracks it to see which increase the conversion rate.

3-Testing is the key for any marketing campaign (offline or online)
In any marketing campaign, testing and tracking is essential.
Tracking online is crucial, it allows you to find the ads that making you money or bringing leads and the one that cost you money and therefore you dump those ads.

4-Ezine for targeting your advertisements:
Richard recommended searching ezines that accepts advertising.
If you are selling nutritional products, you search for ezine about alternative health and natural health and you run ads in it. Obviously, you track your add.

Richard recommended testing in a small scale before testing on a high scale.

Richard and Dave also discussed offline marketing with post cards.
They also discussed sales letters which applies for selling online. I do believe the same concept apply for lead capture pages, you test different headlines and small different changes and follow the conversion rate.

I hope I gave you some tips today from the mentoring for free call.
I hope you can make it for next week.

If you are a newbie and some of these concepts seem like chinese, please do not hesitate to comment on my blog and I will explain them.

Dr. khoury
The MLM doctor
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